The shop
Where to Start
Start here. The core of the Ablu line-up, the filtered shower head, the scent filter and the hair pieces people pick up first.
Free shipping on every order
Free replacement or refund if faulty
Ships to NZ, US & CA
$27.99RRP $32.99
Silicone Scalp Massage Brush
$19.99RRP $26.99
Vitamin C Shower Filter
$34.99RRP $49.00
Anti-Frizz Detangling Brush
$27.99RRP $37.95
Microfibre Hair Towel Wrap
$30.99RRP $39.99
Ion Drop Filtered Shower Head
$74.99RRP $129.00
The Deep Conditioning Ritual
$44.99Separately $59.98
The Everything Shower Kit
$64.99Separately $77.97
Turmeric & Sea Salt Body Scrub
$34.99RRP $44.99
Exfoliating Body Mitt
$22.99RRP $24.99
Thermal Deep-Conditioning Cap
$24.99RRP $32.99
The Complete Ritual Kit
$124.99Separately $153.96
Rice Water & Keratin Hair Mask
$34.99RRP $44.99
Read first
From the journal
How Long Should You Leave a Hair Mask On?
Ten to twenty minutes does almost all of the work. Here is why leaving a mask on for hours does...
Do Shower Filters Actually Work? An Honest Answer
Shower filters are sold with some big promises. Here is what the hardware can actually do, what it cannot, and...
Hair Plopping: How to Do It With a Microfibre Towel
Plopping is a no-heat way to dry curly and wavy hair that keeps the curl pattern intact. Here is how...












