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Hair · weekly

Rice Water & Keratin Hair Mask

Name: Rice Water & Keratin Hair Mask
Brand: Ablu Ritual
Price: 44.99 NZD
Availability: InStock

4.9 24 reviews

A weekly conditioning mask that leaves hair feeling softer and looking smoother and shinier.

$34.99 ~~$44.99~~ Save $10

Softer, shinier-looking Weekly ritual Rinse-out mask

In stock, dispatched in 1–3 business days Free NZ shipping over $50 Free replacement or refund if faulty or damaged

Why you’ll notice it

Small upgrade, real difference

Softer, smoother

Leaves hair feeling soft and looking smoother after rinsing.

A weekly moment

A few minutes once a week, no fuss, no buildup.

Rinse-out

Works in the shower; rinses clean with no residue.

Looks shinier

Hair looks glossier and easier to manage over time.

4.9from 24 verified reviews

Customer reviews

What people say

Verified-buyer reviews, powered by Judge.me.

I just tested the mask today. I didn't add anything else so that the result would be clearly visible. It was difficult to comb through wet hair, but after drying it became somewhat smoother, doesn't frizz and shines, with a nice smell.

I loved it, visible changes from the first use, my hair used to get tangled in just a few hours due to the abuse it had received, but from the first use it became soft and lasted a long time.

It makes the hair very shiny, I have curly hair and it became more defined, I recommend it and would definitely buy it again.

I bought it to try because Japanese people gave it high ratings. I've only used it twice so far, but my messy hair has become smooth and my daughter was surprised! It smells nice too, and I want to keep using it!

Pretty okay conditioner but there's quite a little of it in one sachet, it doesn't have a spectacular effect like in the photos but overall it's okay.

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How to use

Once a week, in the shower

Apply to damp hair

After shampoo, smooth through the mid-lengths and ends.

Leave a few minutes

Let it sit for three to five minutes while you finish your rinse.

Rinse well

Rinse thoroughly. Use once a week, or whenever hair feels dry.

In the hair stack it’s the condition step: after filtered water, before the rosemary oil and towel wrap.

Specs & dimensions

Type	Rinse-out conditioning mask
Use	Weekly, on damp hair
Key feel	Softer, smoother, shinier-looking
Size	200ml (confirm at port)

What the mask does, and what it doesn’t

What it does

Leaves hair feeling softer after rinsing
Helps hair look smoother and shinier
Fits a calm, weekly conditioning ritual

What it doesn’t

Isn’t a medical or therapeutic treatment
Doesn’t repair or regrow hair
Isn’t a leave-in, it rinses out

Good to know

Questions, answered

How often should I use it?

About once a week, or whenever hair feels like it wants a little more conditioning.

Where does it sit in my routine?

After shampoo on damp hair, before drying. It’s the deep-conditioning step in the hair stack.

Is it a leave-in?

No, it’s a rinse-out mask. For a leave-in step, the Rosemary & Coconut Hair Oil pairs well after.

Free shipping

Free on NZ orders over $50, a flat $7.99 under, and free on every subscription. Dispatched in 1 to 3 business days; most orders arrive in 2 to 4 weeks with tracking by email.